ChewNergy is launched at Jiawen Pet Hospital, and Peidi Shares Fully Enter the Professional Medical Channel

Petty shares announced that it reached a strategic cooperation with the leading domestic Jiawen Pet Hospital on May 24, 2019. Jiawen Pet Hospital will become the first pet medical store to launch Peidi shares' ChewNergy products. This move means that Peidi shares' layout to enter the leading domestic medical channels is moving towards implementation. While enriching the brand's existing channels, it also more innovatively fits the user's real usage scenarios and narrows the distance between pet owners.

Announcement agreement basic situation:

On May 24, 2019, Peidi Animal Nutrition Technology Co., Ltd. and Ningbo Jiawen Pet Hospital Management Co., Ltd. and Xie Zuoduan and Zhang Feifei jointly signed the "Investment Framework Agreement between Peidi Animal Nutrition Technology Co., Ltd. and Ningbo Jiawen Pet Hospital Management Co., Ltd.". The company or a single third party designated by the company intends to invest 11 million yuan in cash to subscribe for Ningbo Jiawen's additional registered capital of 262,942 yuan. If this investment is completed, the company will directly or indirectly hold 2% of Ningbo Jiawen's equity.

Open up a new track for oral care and expand new space for medical channels

As the world's first age-based pet oral care solution, the ChewNergy brand under Peidi Holdings has attracted great attention from the market since its launch at the Bird's Nest on March 13, 2019. Based on the wide recognition of its scientific pet-raising concept, ChewNergy directly obtained a large number of orders from dealers during the Beijing Pet Show, and is expected to become a banner leading the domestic "scientific pet raising".

It is understood that the ChewNergy brand has three series of products, 1, 2, and 3, which are tailored to the problems of puppies' teeth, adult dogs' teeth cleaning, and old dogs' teeth protection. Chewing products are developed in shape, hardness, nutrition, digestion, etc., truly achieving scientific chewing and empowering pets' oral health. And its slogan "One stick a day, health starts with teeth" also very subtly interprets the core value of the product, which is quite popular.

In the channel promotion of the ChewNergy brand, Chen Zhenbiao, chairman of Peidi, said in an earlier interview that in addition to regular stores, Peidi will also cooperate with professional channels such as pet chain hospitals to achieve channel innovation and precise matching. This is not only in line with Peidi's positioning of "scientific pet care", but also because it can directly reach target users, better observe and analyze user needs, and provide scientific pet care basis. Medical channels are also a major direction for Peidi to focus on investment and development. The achievement of this cooperation is a good start.

Leading the new standard of pet health care with scientific pet care

The reason for reaching cooperation with Jiawen Pet Hospital this time is that the two parties resonate with "scientific pet care". It is understood that Jiawen Pet Hospital was established in 2000 and is a well-known pet medical leading brand in East China. Jiawen Pet Hospital has invested heavily in various imported pet inspection and treatment equipment, and has special clinics such as cat specialists, exotic pet specialists, and oncology departments, as well as mature general practice service capabilities. At present, Jiawen has more than 800 employees including professional pet doctors, and has strong medical technology strength. It has entered the leading position in the pet medical market in East China, where the consumption power is ahead, and is a weather vane for the development of the industry.

According to Jiawen's senior pet medical experts, the real scientific pet care is "prevention is better than treatment", that is, to make pet owners aware of how to care for their pets from daily feeding, rather than going to medical institutions for help when the pets encounter diseases. Therefore, Jiawen has always insisted on cultivating pet owners' daily care awareness and recommending professional care products to pet owners.

At the same time, Jiawen recommends professional products that have outstanding effects on pet health in terms of scientificity and efficacy. As the only pet oral care problem-solving product at present, the emergence of Chi Neng has filled the market gap well and brought good news to the health of tens of millions of pets in China. Jiawen will adhere to its innovative thinking and strict standards, strictly select excellent and professional products, and fully protect the physical and mental health of pets.

And the full entry of Chi Neng into Jiawen is just the beginning. It is understood that Peidi will continue to play a more active role in the field of pet medical care and health in the future, and establish long-term cooperation with excellent medical institutions like Jiawen and more professional veterinary groups, involving many fields such as product innovation, nutrition and health care, health care, professional medical care, etc. These cooperations will start from data openness, model innovation, industrial chain sharing, joint marketing, new product promotion, etc., and consolidate the future moat around the positioning of "scientific pet raising", and work together to build momentum for the new blue ocean of "pet economy" consumption.