Peidi Shares Were Invited to Attend the 2019 China Pet Industry Leaders Summit, and Chairman Chen Zhenbiao Made an Important Speech at the Summit

On January 10, 2019, the "Renewal and Reshaping 2019 China Pet Industry Leaders Summit + Lingdang Awards Brand Glory Night" co-organized by Goumin.com | Lingdang Pet and Pet Industry White Paper was grandly held in Beijing. Nearly a thousand people from the upstream, midstream and downstream of the pet industry chain participated in this industry opening event. Mr. Chen Zhenbiao, Chairman of Peidi shares, was invited by the organizer to participate and made a wonderful sharing at the summit. 

Chairman Chen Zhenbiao, as the finale speech, shared with the participants the topic of "New Opportunities and New Challenges for China's Pet Industry". The evolution of the relationship between humans and animals is the engine that drives the development of the pet industry. The trend of pets becoming "family-like" has made health the main line of consumption upgrades in the pet industry. The pet industry has entered a new stage, and user demand has also increased, which has brought new opportunities and new thinking. For Peidi Shares, how to build a long-term brand to enlighten users on their pet-raising attitudes and brand awareness is an important topic that needs to be thought about and explored.

Mr. Chen gave the answer. Peidi has launched a two-wheel drive strategy, using global good products to continuously promote the upgrading of China's pet health standards. For example, Peidi's representative product, chewing food, has been exploring and developing product technology and raw materials, striving to be dedicated to dogs. So far, the research and development of chewing food technology has reached the fifth generation, far exceeding the current domestic industry level of 1.5 generations.

The global production capacity layout has brought Peidi a strong ability to resist risks. Therefore, compared with the challenges of the trade war, we regard this as an opportunity to promote our own rapid development. On the one hand, by utilizing overseas production capacity, there is an opportunity to obtain more new overseas customers, and new production bases such as Vietnam Haojue, Cambodia, and New Zealand will accelerate the release of production capacity. On the other hand, domestic production capacity will also be accelerated through the entry of its own brands into the market, and optimization and upgrading. It is worth noting that Peidi's overseas production bases will be fully open, especially to domestic peers affected by the trade war. Vietnam can produce all kinds of snacks, Cambodia's industrial park can produce all kinds of pet products, and New Zealand can produce the world's top staple food.

In addition, Peidi has also joined hands with Bohai Huamei to establish a 1 billion industrial merger and acquisition fund, determined to build a scientific pet-raising ecosystem with pet industry people, and realize the common mission of the entire industry to continuously promote the upgrading of China's pet health standards with global good products.

At a time when challenges and opportunities coexist, Peidi's speech represents the thinking and exploration of the industry's leading enterprises in the changing times. Peidi also hopes that more pet industry people will work together to create a vibrant and more diverse pet industry.