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Mission: Promote the upgrade of pet health standards with high-quality products from around the world.
Since its establishment in 1992, the company has been serving pet owners worldwide with its unique original design manufacturer (ODM) model and innovative products. Over the past 30-plus years, it has been deeply involved in every upgrade of the health standards in the mature overseas pet markets. In 2017, the company became the first listed company in the pet industry in China. We take it as our mission to drive the upgrade of global pet health standards. In the future, we will not only continue to develop high-quality products for overseas markets but also consistently bring top-notch products from around the world back to Chinese consumers.
Vision: Be an outstanding builder of a harmonious and healthy human-pet ecosystem.
We believe that pets, as companion animals, are health messengers that can heal people's hearts. They are an important part of a beautiful human life. We will bring health to pets through high-quality products, empower human mental health through the healing power of companion animals, continuously build a harmonious and healthy human -pet ecosystem, and drive the sustainable development of the industry.