Breaking News, Peidi is 30 Years Old Today!

On September 10, 2022, Peidi celebrated its 30th birthday.

Thirty years ago, our chairman Chen Zhenbiao resigned from his job as a teacher and switched to the pet industry. In this way, Peidi officially set sail in Wenzhou, the White Deer City. Riding the east wind of the development of the market economy, Peidi has been nurtured, sprouted, and thrived step by step, gradually developing into the first stock in the domestic pet industry.

After 30 years of wind and rain, Peidi has worked tirelessly to build a future. Peidi has created glory with sweat, youth, and dreams, witnessed the vigorous development of the market economy, witnessed the pet industry gradually being accepted, known, and loved by the general public, and also witnessed the hard work and joint efforts of Peidi people in the years.

We move forward all the way, accompanied by you and it, under the blessing of the echoing Yandang, in the surging of the Qiantang tide, in the wishes of the belief in loving pets, and in the songs of all corners of the world, we stride forward to the age of thirty.

Double-wheel drive, on the road to globalization

As one of the top 50 private multinational companies in Zhejiang, Peidi has always stood at the strategic height of globalization, relying on the world's top R&D advantages to build a more complete domestic and foreign production, sales and service network system. Peidi has stepped out of Wenzhou, Zhejiang and the world step by step.

In 2013, Peidi started the global capacity expansion layout, gradually established overseas production bases, and realized joint production at home and abroad. In the long-term competition with the relatively developed markets in Europe and the United States, Peidi quickly learned and mastered the production and sales experience of the mature pet market, made great progress in R&D, raw materials and industrial layout, and its products are sold all over the world, opening up a mature globalization path.

In China, Peidi also has a deep layout, keeps up with the trend of the times, and creates a domestic brand matrix with a young marketing thinking and model to give full play to the brand synergy effect. Peidi expands online sales channels, increases brand exposure and shapes a younger brand image by letting star products enter major live broadcast rooms; it closes the distance with consumers through community marketing methods such as opening the Tiqiu Mall and recruiting Tiqiu Research Officers, and becomes a loyal partner of consumers while obtaining product feedback in a timely manner.

Under the guidance of the dual-wheel drive strategy at home and abroad, Peidi has maintained a rapid and stable growth momentum. In the first half of 2022, Peidi achieved revenue of 846 million yuan, an increase of 18.93% year-on-year; non-net profit was 93.0398 million yuan, an increase of 49.61% year-on-year. By focusing on domestic private brand business and leveraging multiple competitive advantages in overseas markets, its performance has repeatedly set new highs.

Explosive fashion exhibition, riding the "new" wave of the times

Chen Zhenbiao, chairman of Peidi Co., Ltd., once said: "The pet economy is not only about food and supplies, but also about people's living ecology. Therefore, for the current development of my country's pet economy, the most meaningful thing for us is to create a fully ecological pet economy and use this economy to bring people happiness and satisfaction."

Petty adheres to the unchanging principle of "strictly controlling raw materials and closely following the quality control line", selects natural ingredients, ensures that products reach consumers at the best level, and achieves optimal selection at every level and traceability, and has accumulated an excellent reputation in the market.

At the same time, Peidi implements the attitude of "thinking what pet owners think and thinking about what fur children wish". In recent years, Peidi has launched a variety of popular pet products such as Jueyan Duck Jerky, Haoshijia 98K Staple Food Can, and Chi Neng No. 1. Starting from the personal needs of pet owners, it provides healthy and reliable multi-category pet food for shit shovelers and fur children, and makes unremitting efforts towards the goal of creating a fully ecological pet economy. Among many products, Jueyan Duck Breast Jerky has become Peidi's most shining star product. During the 618 period, it not only ranked TOP1 on the Tmall Dog Snacks Hot Sales List, but also entered the Tmall Dog Snacks Praise List TOP2 with a high praise rate of 99.8%.

In addition to carefully developing high-quality pet food, Peidi also actively organizes trendy pet activities, integrating fashion elements and warm symbols into the pet raising process, which has been widely praised by pet owners. In the Jueyan Wagging Tail Camp, the largest pet camping event in Hangzhou that ended not long ago, Peidi cooperated with many brands, pet experts and talents to promote the positive significance of harmonious coexistence between man and nature and create a fashionable and loving new urban pet raising lifestyle.

Singing and dancing, playing Peidi's colorful music

On September 10, Peidi held a 30th anniversary celebration to commemorate the ups and downs of the past 30 years with Peidi people. During the celebration, not only many leaders and customers attended the meeting to give speeches, but also Peidi people who are good at singing, dancing and eloquent showed their other side outside of work, showing their versatile talents and elegance to the audience.

Chen Zhenbiao, chairman of Peidi Co., Ltd., expressed his excitement at the celebration with three words: gratitude, mission and inheritance.

On behalf of Peidi, Chen Dong thanked the Party and governments at all levels for guiding us in the right direction, thanked them for supporting Peidi to become the first A-share listed company in China's pet industry; thanked global major customers and users of independent brands, from ODM to the implementation of the "two-wheel drive" strategy... Every step Peidi took was inseparable from the trust and support of all customers, users, shareholders and partners; I am also grateful to Peidi's employees for giving their youth to Peidi, using ideals and beliefs as lights and selfless dedication as fire to ignite themselves and illuminate the distance.

A towering tree must have its roots; a mountain stream must have its source. Mr. Chen said that the reason why Peidi has been able to survive 30 years of wind and rain is that there is always a fire burning in our hearts, and this fire is called mission. It is the mission of all Peidi people to promote the upgrading of pet health standards with global good products.

Mr. Chen believes that all great undertakings need to be promoted in the process of carrying forward the past and opening up the future. Each generation has its own Long March, and each generation has its own responsibilities. Thank you for letting me see the dawn of Peidi becoming a century-old enterprise, not elsewhere, but at this moment, in the vigorous blood of all Peidi people.

Under the leadership of the leaders, all kinds of singing and dancing, opera and language programs are in full bloom, pushing the celebration to a climax.

Looking back on the road ahead in warmth, Peidi has grown and developed all the way, which is inseparable from the strong support of pet owners and customers, and also thanks to the hard work of Peidi people who have been working day and night without any obstacles in the wind and rain over the years. Walking on the "pet" road day and night, sweating all over the clothes, the youth of thirty years has lived up to the heart of youth. It is the concerted efforts of all departments that have created the beautiful present of Peidi.

Never forget the original intention and treat pets as yourself. Peidi people have forged Peidi's high-spirited character with passion and ideals, and stepped out Peidi's colorful and golden footprints with will and faith, letting ideals fly here and letting youthful blood flow here.

For thirty years, Peidi people have traveled all over the world for the cause of love; they have worked hand in hand, set sail for love, and sang all the way with beautiful beliefs, just because we are moved by a great spirit of fraternity.

Peidi people share the same breath and destiny with the company, have a long-term vision, and use unremitting efforts to create wealth for Peidi; like a trumpet, let ideals and excitement spread in everyone's heart. With one heart and one mind, Peidi people practice the vision of the future with a down-to-earth attitude.

The original intention of thirty years is the persistence that Peidi has never given up. Peidi, which is approaching its thirties, is advancing with the trend of the times and growing with the pet industry, moving towards the next glory with a calmer pace and a more relaxed attitude.