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On December 20, 2022, the list of the top 50 local private transnational companies in Zhejiang in 2021, jointly released by the Zhejiang Overseas Investment Enterprises Association and the Zhejiang Zhijiang Transnational Corporation Research Institute, was officially released. Peidi shares were on the list, and the ranking jumped from 27th last year to 17th, and the operating level has steadily improved.
It is understood that this list has professionally evaluated Zhejiang's transnational private enterprises from multiple angles and with detailed data. It uses a comprehensive index system composed of 22 data such as overseas assets, transnational indexes, imports and exports, and scores the company's global resource integration capabilities, transnational operating levels, transnational operating performance, and compliance operations according to the weight ratio. It is one of the most authoritative and professional lists in Zhejiang Province.
From the "Silk Road Navigation" three-year action plan (2020-2022) mentioned last year, "through the concerted efforts of various departments, promote the development of local private multinational companies", to this year's "Phoenix Action" plan (2021-2025) Instructions "encourage listed companies to further broaden the channels for participating in domestic and foreign economic cooperation", Zhejiang Province has focused on guiding enterprises to develop towards globalization and internationalization in recent years. As the "first stock in the pet industry", Peti shares are rooted in this soil that encourages private enterprises to stand up and go out, and always implement the dual-wheel drive strategy of external development and cooperation, and layout domestic and foreign markets.
As early as 2013, Peti shares started the global capacity expansion layout. Through domestic production and overseas model operation, it quickly mastered the production and sales experience of the mature pet market, and gradually established overseas production bases to achieve joint production at home and abroad. In the long-term competition with the relatively developed markets in Europe and the United States, Peti shares have continuously sharpened themselves, striving to be excellent in research and development, raw materials and industrial layout, and opened up a mature globalization road.
Pedi shares have successively invested in and established wholly-owned subsidiaries in Vietnam, Cambodia, New Zealand and other places, using local raw materials and labor with great price advantages to achieve rapid expansion of production capacity. For example, Vietnam Haojue, the first Vietnamese factory invested by Peti shares, has made an important contribution to the growth of the company's net profit.
This year, Peti shares further expanded its overseas production capacity, and the application for issuing 720 million convertible bonds was approved by the Shenzhen Stock Exchange. In addition to investing in domestic new pet food projects with an annual output of 50,000 tons, Peti shares will use this part of the funds to add a new New Zealand project with an annual output of 30,000 tons of high-quality pet wet food. On the basis of the original puffed grain industry chain, while expanding production capacity, optimize product structure, adjust industrial layout, and further reduce production costs, implement domestic and foreign dual-wheel drive, and create high-end brands.
Peidi shares have also reached in-depth cooperation with overseas customers. At present, it mainly focuses on overseas customer ODM business, serving well-known brands such as Spectrum Brands, Petmatrix LLC., Wal-Mart, Petsmart INC., large pet product chains and comprehensive supermarkets, etc., which largely offset the impact of trade frictions and the epidemic. At the same time, it has also formed a long-term supply and marketing relationship with Walmart's large retail supermarkets and pet product stores, and its own brand products "PEIDI" and "MEATYWAY" are popular overseas.
In addition to actively deploying overseas business, Peidi shares also officially entered the domestic pet food market in 2018, and drew on the experience of mature foreign markets to actively popularize the concept of scientific pet raising. At the same time, Peidi shares continue to strengthen the construction of its own brands. It currently owns well-known domestic and foreign brands such as "Petty", "Chi Neng", "Hao Shijia HealthGuard", "Jueyan MEATYWAY", "Beijia", "SmartBalance", "ITI", etc., and its products are well received by global customers and consumers.
In the future, Peidi Shares will always stand at the strategic height of globalization, relying on the world's top R&D advantages, and actively build a more complete domestic and international production, sales and service network system, not only to achieve coordinated development in market breadth, but also to improve the sense of identity in product depth, while meeting the use and emotional needs of pet owners. As Mr. Chen Zhenbiao, Chairman of Peidi Shares, said: "The pet economy is not only about food and supplies, but also about people's living ecology. Therefore, for the current development of my country's pet economy, the most meaningful thing for us is to create a fully ecological pet economy, and use this economy to bring people happiness and satisfaction."
Peidi Shares is willing to forge ahead with private enterprises in Zhejiang to complete its rapid growth and transformation in the wave of globalization.