Using Quality as the Key to Branding, Peidi Shares Won the "Excellent Six Principles Award"

From November 14 to 16, 2021, the second China International Pet Food Ingredients Conference was grandly held in Shanghai. At this conference, relying on strict quality control and excellent production technology, Peidi shares won the "Excellent Six Principles Award" for pet food companies in one fell swoop, becoming one of the outstanding national pet food companies jointly selected by well-known experts in the industry and many top pet food raw material companies at home and abroad.

Top Pet Event, Peidi Shares Won the "Excellent Six Principles Award"

This China International Pet Food Ingredients Conference is China's highest-end and high-quality raw material discussion and exchange event. It not only provides international and domestic high-end and healthy pet raw material suppliers with a channel to learn and understand the current international and domestic cutting-edge technical concepts and directions, but also provides a platform for communication and interaction between R&D, production, raw materials, and peers.

You Zhongming, senior strategic vice president of Peidi Shares, was invited to attend the conference and discussed issues related to pet food raw materials with representatives of top raw material and pet food companies at home and abroad and well-known top experts in the industry. He said that this CAFIC provided a very good contact platform for downstream companies and a stage for upstream companies to showcase good products. We got to know a lot of companies that provide high-quality raw materials, such as yeast, animal meat meal, antioxidants, etc.; at the same time, we also learned some experience about raw material quality monitoring and authenticity identification from the experts' reports, which was very helpful to us.

The conference not only invited famous experts at home and abroad to release reports on industry hotspots in the field of pet food, but also jointly selected "Six Original" pet food companies that "pay attention to raw material quality, pay attention to raw material technology, deeply cultivate the raw material market, look forward to the raw material market, serve the original nature of pets, and regard raw material safety as the life of the company" with representatives of top raw material companies at home and abroad. Peidi Shares won the first batch of "Excellent Six Original Awards" excellent national pet food companies with comprehensive quality control, excellent production level and thoughtful corporate services.

Strictly controlling quality and adhering to the quality control line have been the unchanging principles of Peidi for nearly 30 years. Peidi shares have made every effort to ensure source traceability, production transparency, and product safety in the production process, which has been fully recognized by pet owners and the industry.

Cultivating the Domestic Market and Boosting the Confidence of Local Industries

This conference not only provides a docking platform for high-quality pet food companies and raw material industries, but also speaks for the quality of raw materials of national pet food companies, boosting the confidence of domestic and foreign consumers in the quality of local brand pet food.

As the first stock in the pet industry, Peidi shares have always been at the forefront of the development of the pet industry. In recent years, Peidi shares have adhered to the "two-wheel drive" strategy at home and abroad, and fully explored the potential of the emerging domestic pet food market on the basis of maintaining its leading advantages abroad. In order to enable Chinese users to use high-quality pet food for their fur children, Peidi shares actively develop domestic production lines, provide many high-quality products, meet the growing needs of domestic pet owners, and actively popularize professional knowledge of scientific pet raising, which greatly enhances pet owners' attention to pet food safety.

In order to make pet owners feel at ease when buying and worry-free when using, Peidi shares always focus on product upgrades and iterations, and its R&D investment is several times higher than the industry average. Peidi shares coordinates R&D capabilities at home and abroad, continuously develops good products that meet consumer needs, promotes the upgrading of pet health standards, and leaves a good reputation among pet owners.

At the same time, Peidi also cooperates with Chinese testing institutions to launch the China Inspection Traceability Code, which aims to allow customers to track the traceability information of products at any time, including raw material procurement, production, after-sales and other information. Making product quality information more transparent not only shows Peidi shares' confidence in its products, but also greatly boosts the confidence of domestic pet owners in domestic pet food.

In the future, Peidi shares will continue to take strict requirements as the criterion, implement the concept of treating pets as themselves, and provide pet owners with better quality products and more intimate and comprehensive services.